Daniel Zanetti's Amaze Your Customers!: Creative Tips on Winning & Keeping PDF

By Daniel Zanetti

ISBN-10: 0749445572

ISBN-13: 9780749445577

ISBN-10: 1423769198

ISBN-13: 9781423769194

Daniel Zanetti, an stated specialist almost about successful and keeping consumers, explores the ways that dealers and repair companies can succeed in and win over new shoppers in a variety of industries together with: inns; salons; garages; supermarkets; overall healthiness and relaxation facilities; insurance firms; type shops; airways; name facilities and lots of more.

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Extra resources for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

Sample text

We are all cosmopolitan nowadays. Far from being pure luxury, it’s a necessary evil for many businesspeople. The great thing about travelling, you might think, is that you get to see something new. Then where on earth did they get the idea that I want everything in my hotel to be just like it is at home? An almost smiling receptionist, who, as far as I can see, consists of just a head and an upper torso, greets me from behind the desk. The sign in front of her ‘Inge – Front Office Assistant’ tells me her first name, but somehow I haven’t the courage to address her by it.

All I had to do was to put my knowledge to good use. And by the way, the whole campaign cost my company just 30 euros, including the ‘bribe’ for the waiter. What would have been the alternatives: ● a bouquet of flowers for 30 euros? ● a bottle of wine for 20 euros? ● no birthday present at all? Decide for yourself whether it was worth it and how effective our little surprise was. All successful companies demonstrate courage. You can’t be innovative without taking risks. If you aren’t innovative, customers will avoid you.

My notes only came into play about three months later. In mid-month, we always print out the list of clients who celebrate their birthdays in the following month. And one entry read, ‘15 January: Heinrich Gruben’. In our company, I am the person responsible for the Amaze your customers! 21 implementation of our customer amazement strategy, and so it was my job to decide whether we could amaze Mr Gruben and how. I switched on my computer and found various entries under ‘Heinrich Gruben’: address, position, phone number, comments.

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Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers by Daniel Zanetti


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