Download e-book for kindle: All the President's Spin: George W. Bush, the Media, and the by Ben Fritz, Bryan Keefer, Brendan Nyhan

By Ben Fritz, Bryan Keefer, Brendan Nyhan

ISBN-10: 0743270711

ISBN-13: 9780743270717

Publish yr note: initially released in 2004
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All the President's Spin, the 1st e-book from the editors of the acclaimed nonpartisan site Spinsanity, unmasks the strategies of deception and media manipulation that George W. Bush has used to promote his schedule to the yank people.

From his campaigns for tax cuts to the controversy over conflict in Iraq, President Bush has hired an unparalleled onslaught of half-truths and strategically ambiguous language to curve and warp the proof. Fritz, Keefer, and Nyhan's strong critique of Bush's list of coverage deception explains why the media has did not carry him dependable and demonstrates the possibility those strategies pose to sincere political debate.

This is the basic ebook for each citizen who desires to know the way George W. Bush has misled the kingdom and why, if left unchallenged, the entire President's spin may possibly quickly turn into average perform -- a devastating improvement for our democracy.

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Extra resources for All the President's Spin: George W. Bush, the Media, and the Truth

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That will help you clearly identify your talents and skills. For more information on the types of positions available for the talents and skills that you identify, check out Chapter 4 and Chapter 5. Establishing your voice Think of your voice as your content and tone. It’s important to define how these two aspects are different from everyone else’s in your marketplace — and the trick is doing so without telling anyone why you’re different. ✓✓ Content: Think about what you share, create, and say, and the reasons why.

Include information that other departments need to drive sales. ✓✓ General promotion: Since brands put a heavy emphasis on sales and brand impression, your responsibility is geared toward anything that’s newsworthy on behalf of your employer. This may involve advertising products, services, specials, company initiatives, company news, and limited‐time promotions. ✓✓ Community management: Most brands simply want a pro to answer and help any social media users who are contacting the brand. More progressive brands focus on building and using a community around the company.

Com; see Figure 3-4. Halpern chooses to position himself as an online sales p ­ sychology expert and Stratten has made his offering synonymous with effective storytelling. Both have very narrow focuses but their USP is extremely clear and their names immediately come to mind when it comes to these niches. Figure 3-4: Un­ Marketing is a social media ­personality. info 41 42 Part I: So You Want to Work in Social Media  Creating Remarkable Content The content that you create must aim to educate (and hopefully entertain) and have a heavy dose of your personality.

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All the President's Spin: George W. Bush, the Media, and the Truth by Ben Fritz, Bryan Keefer, Brendan Nyhan


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