Advertising in the Age of Persuasion: Building Brand - download pdf or read online

By D. Spring

ISBN-10: 0230116949

ISBN-13: 9780230116948

In the course of the Forties and Nineteen Fifties, American advertisers made themselves very important to enterprise, media, govt, and spiritual institutions.  They predicted an American-led worldwide purchaser order supported through ads dependent media the place the emblem took priority over the company that owned it, and ads, propaganda, and public family have been thought of a similar thing.  To help those rules and confirm that the advertisements remained of worth, they verified relationships with the government and nationwide safeguard corporations, constructing a community and approach for disseminating persuasive details that survives into the twenty-first century. 

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Extra info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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15 With “Freedom Train” embossed on every car, the train covered over 35,000 miles of track, and visiting over 320 cities, allowing much of the nation the experience of the patriotic display. ” The next day, the Freedom Train got its start in Philadelphia. Then it went on to New Jersey and on September 24, 1947, arrived in New York City. , in late November 1947. It continued south through Virginia, the Carolinas, and Georgia and into Florida right before Christmas. It visited Mobile, Alabama, through Christmas and spent New Year’s in Atlanta, Georgia, Throughout January the train crossed the South, ending up in Texas by late January.

Wilson, president of General Electric; and a Public Policy Committee to determine which causes to take on. As with the War Advertising Council, membership of the Advertising Council included major advertisers, media, newspapers, magazines, brandname manufacturers, educational institutions, and the government. , and the Washington Post. Also, all the major radio and television companies—ABC, NBC, and CBS—signed on. 68 26 ● Advertising in the Age of Persuasion White House Conferences Once established as a permanent peacetime entity, the Advertising Council began hosting annual White House conferences to bring together the media, advertisers, business, and the government for “off-the-record” discussions about America politics and foreign policy.

68 26 ● Advertising in the Age of Persuasion White House Conferences Once established as a permanent peacetime entity, the Advertising Council began hosting annual White House conferences to bring together the media, advertisers, business, and the government for “off-the-record” discussions about America politics and foreign policy. ” These meetings were pointed to by the Advertising Council as proof that “the attitude which existed in Washington toward advertising a few years ago” had disappeared and that the government recognized the value of advertising.

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring


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