By Marcia Yudkin
Exposure we could the area understand who you're, what your organization bargains, or the urgency of your reason. no matter if you need to attract new enterprise, identify your self as knowledgeable, or introduce a brand new suggestion to the neighborhood, unfastened exposure is the most affordable, such a lot credible technique to do it. This newly up-to-date variation of a vintage consultant to acquiring media assurance contains tips for utilizing e mail and the net to arrive exposure gatekeepers, in addition to the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, consider cozy, and imagine like a exposure hound. o the right way to write tip sheets, pitch letters, and press releases that roll out your message and retain you in people's minds and records. o acting on radio, television, or the net like a professional. o the right way to be simply stumbled on throughout the se's.
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Extra info for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
Slutsky's free publicity translated into $50,000 of product sales in the first 90 days—"and big clients," he adds. Publicity helps you rise above your competition. " The effect keeps building on itself in a three-stage cycle: You earn publicity by setting yourself apart from the competition; then it gives you a higher profile; then, feeling better about yourself, you easily make yourself still more visible. "It's a terrific confidence booster," says Steve Schiffman, a New York City sales trainer whose decades of publicity add up to his getting recognized on the street.
So let's get started now with the questions and perspectives that can get you thinking like a publicity hound. Page 19 CHAPTER 2 THINKING LIKE A PUBLICITY HOUND Suppose you're opening a new branch of your hardware store in Cactus Junction, Texas, population 2,500, 158 miles southwest of Dallas. Cash flow is one-way so far, and you've heard that publicity is the low-cost alternative to advertising, so you contact every newspaper in Texas with your announcement, printed up in classy italic type at your local print shop.
Includes index. Title. Y83 2003 659—dc21 2003040919 Page 3 In memory of my mother, Florence Yudkin, the best press agent a daughter could have. Page 4 ACKNOWLEDGMENTS Most of all, I'd like to thank the editors of Bottom Line/Personal, who printed an offer for the four-page version of Six Steps to Free Publicity that lay the groundwork for this book. Special thanks as well to Deb Brody, Diana Finch, Mike Lewis, and Marilyn Allen for their midwifing of the book; my sister JJ for ongoing legal advice; and my sister Gila for helpful feedback on the first edition.
6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin