By Susan Sweeney CA CSP HoF
Expanding website site visitors takes artistic making plans and general upkeep. This ebook outlines instruments resembling templates, checklists, and types in addition to suggestions like utilizing e-mail, hyperlinks, and web advertising that may raise the variety of repeat viewers and first-time hits.
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Extra info for 101 Ways to Promote Your Web Site
If vendors of gardening supplies designed their sites similarly, many of their clients might be alienated because the site would be too slow to load. They might take their business elsewhere. The gardening supplies site requires 14 101 Ways To Promote Your Web Site a more basic design with less concentration on large graphics and multimedia effects and more focus on presenting information. Products and Services It is important to define the products and services you want to promote on-line. Sometimes the products and services you offer off-line in your physical store are the same as in your online store, but quite often there are differences.
Com has been a household name since it launched its national advertising campaign in the late 1990s. If you offer coupons from your site, it benefits you to be listed on these types of sites. 4). Other coupon sites are listed in the Internet Resources section at the end of this chapter. There are meta-indexes to sites with coupons or discounts from which you can be linked for greater exposure. 3. com offers coupons from businesses to people all over the United States. 4. The Coupon Network offers coupons and deals for specific geographic regions.
The more often people visit your site, the more likely they are to purchase something. You want to ensure that the techniques you use to get repeat traffic are appropriate for your target market. For example, if you were having a contest on your site targeted toward children, you would not want to give away a bread-maker as the prize. That would be fine, however, if your target market is families or homemakers. You want to offer something of interest to the market you are targeting. If your target is business professionals, then something along the lines of the latest pocket PC that they could use in their everyday business would be appropriate.
101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF